Ideas written for

THINKERS

Questions?

WhatsApp

Blogs

Person standing at rocky shore of foggy lake near forest at dawn
May 19, 2026
Ruben Vermaak
The Hidden Costs of Not Being Authentic
The Weight of the Unsaid: How Long Can You Keep Swallowing Yourself? I didn’t really know what to write about today. But there’s something that’s been sitting on my chest for a while now. Something I keep circling back to, like a tongue probing a sore tooth. And maybe writing…
View More
Ideas Worth Building On
May 17, 2026
Ruben Vermaak
The 2026 AI Mindset: Automation vs. Augmentation
Stop Trying to Replace Your Team With AI. Start Using It as a Tool, Not a Replacement. By GR Founders Club Let me guess. You opened LinkedIn this morning and saw another post about how some guy built a “billion-dollar company” with two interns and a ChatGPT subscription. Your feed…
View More
Silhouette of a human head filled with various clocks, gears, and tangled colorful wires inside
May 15, 2026
Ruben Vermaak
How Decision Fatigue Impacts Founders’ Performance
Decision Fatigue: The Hidden Tax on Every Founder’s Brain Originally published on GR Founders Club Here’s something nobody warned me about when I started building things: decisions are expensive. Not in money. In brain fuel. You can sleep eight hours, hit the gym, eat clean — and still find yourself…
View More